2015 Automotive News Top 40 Under 40, Dallas (and now Ft. Worth) Car Dealer Marcus Williams shares Best Practices, Ideas and More on his blog.
Sunday, December 15, 2013
From Toyota to Hyundai...making the switch
Anyone who knows me, knows that I came up in the car business through Honda and primarily Toyota. I have been a die-hard Toyota-touter since I was merely a tad-pole! So, when Bob Stallings, my boss, financier and father-in-law mentioned that he wanted a Hyundai dealer to sponsor me for NADA Dealer Management Academy, I was a little resistant to say the least. Come on, now, what was I going to learn from the "Other Guy".
Dealer Academy is a pretty elite group of dealers. Would I really walk in there with Hyundai information instead of Toyota? The answer was yes and as it turns out, I was pretty proud to be associated with Hyundai.
#1- Hyundai has America's Best Warranty. They are frankly very easy to sell.
#2- Hyundais are less expensive than Honda and Toyota according to their true cost of ownership and many studies.
#3- In my opinion, they are actually better looking!
My heart will always love Toyota, but my head is with Hyundai these days!
Come see me in Dallas at Bob Stallings Hyundai!
Dealer Academy is a pretty elite group of dealers. Would I really walk in there with Hyundai information instead of Toyota? The answer was yes and as it turns out, I was pretty proud to be associated with Hyundai.
#1- Hyundai has America's Best Warranty. They are frankly very easy to sell.
#2- Hyundais are less expensive than Honda and Toyota according to their true cost of ownership and many studies.
#3- In my opinion, they are actually better looking!
My heart will always love Toyota, but my head is with Hyundai these days!
Come see me in Dallas at Bob Stallings Hyundai!
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