With Hyundai, I've learned that HPI, Bluelink Enrollments, Sales Volume and other sales efficiency
data go into winning the award.
We are fairly consistently in the 3rd place for Hyundai Sales within our region. It will be a long haul before we truly can get our sales volume up to compete with the #2 store, but in time it will come. As far as what we can actually control, we are doing great.
I've learned to rely on my team and each individual department head. We are in the top 2 or 3 of Bluelink enrollments consistently. (Bluelink is Hyundai's version of OnStar but much better. It's like OnStar on Steroids) My service department is working diligently on servicing more than just Hyundais. (The darn things just won't break. I need other Makes to keep my store going!) My Internet Department has a very high closing ratio with the help of an Internet Manager and Assistant Manager who manage all inbound calls and leads.
Did you know that at Bob Stallings Hyundai we have the highest amount of unique visitors to our website of any Hyundai Dealer in the US? (At least for August and I have a feeling we still hold that record today). I am lucky to have the most intelligent, hard working, beautiful, capable and contemporary Director of Marketing in the industry, +Lindsey Stuart. Have you read her blog? Just search the Secrets of a Dallas Car Wife. Lindsey's Blog
The accolade that I am most proud of is our Finance Department. My team of eager-to-learn rookies is really hitting a home run. We have the #1 Finance Department in the US for percentage of warranty penetration, gap penetration and maintenance agreements. Our clients are getting the chance to
experience the full Hyundai suite of products and services. And, with high HPI, our clients are happy too. Congratulations, Miguel. Your team is rocking! {Contact Miguel Rodriguez with your finance questions here, especially if you face credit problems.}
Treating clients as friends and guests is rewarding us. Have you read our Mission and Values statement? It is the basis for which we hire any manager or employee at our dealership. I love seeing our values come into fruition with happy clients who are spending their hard earned money with us. I have issued a challenge to my sales team to achieve 995 HPI score. Hopefully between achieving the highest HPI possible, following our mission and values and continuing to achieve success at Bob Stallings Hyundai, we will earn the President's Award in 2015. It is a goal, a dream and ultimately it will be a reality.
See our JD Powers Award Winners at Bob Stallings Hyundai in Dallas, Texas serving Arlington and Ft. Worth